Publishing a great blog is perhaps the best way to promote your products and services. But, the question remains, what’s the recipe for developing a great blog? If your blog features genuine solutions to people’s problems and they keep coming back for specialized advice, you’ve won them over. But, as simple as it sounds, the truth is, giving the…
DetailsWith the technical world and IT sector being flooded with high-tech products, there is a need of effectively communicating the technical aspects of products to oblivion consumers. And, although most people working in specialize fields can sum up their work reasonably, they lack the skill to translate complex technical information into layman jargon. Skilled technical writers have…
DetailsWords hold tremendous power on how people and search engines react to your website. A well written SEO copy manages to freely filter through search engines, while at the same time creating an emotional bond with the readers. Lack of key phrases will make traffic trickle past your website, and if the content does not…
DetailsIn a world where everything is going the electronic way, paper flyers and the humble brochures still remain effective tools of marketing. Having physical possession of a brief note about all necessary information you want, and also having the luxury to review it at your pace, makes them an indispensable tool for promoting business. Here’s a list…
DetailsPublishing quality content matters when it comes to sales. For the internet user, who is hungry for information on virtually all subjects, inspiring content is the key to hold him longer and lead to transactions. Gone are the days when advertising was the driving force behind sales, today consumers seek non-promotional information about products they…
DetailsPress release marketing is a great way of sharing and communicating news with your allies. A well received press release generates trust, and once trust is established, you are likely to get more business from everywhere on and off the web. There is a thin line between advertising and press release; whereas the former is…
DetailsWhat do you think makes a person exceptionally good at selling something? Is it so because the person has accumulated a lot of product information and he can impress customers with that? Is it because he uses some ‘appealing’ keywords like ‘free’, ‘long-lasting’, ‘inexpensive’ or ‘the best company’ to motivate customers to place an order?…
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It is not very difficult to lead a donkey to the river? Is it? But, how do you get a donkey to drink water at the river? Same is true about getting thousands of visitors to your website but generating insignificant sales. You must know about the ‘words’ that motivate a visitor to become a…
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